The Magenta Story

Hello, I’m Jeanine, the friendly face behind the interior design heaven that is Magenta.

If you are new to Magenta, let me tell you a little about us. Magenta was born from a life long dream of mine; to be able to live my colour story in real life. You see, I am completely passionate about colour. Add in 20 years of a fashion design career, which began with textiles and print and later lead onto sales, and you arrive at the Magenta you see today. A combination of colour and interior design all one place! My passion for colour, design and interiors, alongside my unique and authentic style has proved to be a great success with the wonderful people I work with and call customers.

I always dreamt of following my passions at school. To work in a job where I could use colour, plan, style and design. It was my idea of heaven. Whilst I enjoyed my career along the way, and learnt a lot too, I am delighted to now be working on something which makes my heart sing. I feel very lucky to have my Partner by my side in helping push the business forward and he is instrumental in helping support my dream.

I started out in 2017 with the Magenta lifestyle boutique based in Nottinghamshire, but I was determined to take my independent business and range of beautiful homeware pieces online too. The website launched the following year and the Magenta journey now continues with so many exciting things to come over the next few years. Our business achievements have been recognised with a nomination for the Chad Business Awards for Independent Retailer of the Year and New Business of the Year 2018! This recognition makes us so proud of how far we have already come.

Sourcing the very best product has always been my top priority, and always will be. They are chosen not only for their style, but also for the materials they are made from and how they are produced. Where possible I look to source products that have strong ethical values. All of our handbags are vegan and our fur products are faux fur. I’m incredibly passionate about supporting other small businesses and independent makers and currently stock greetings cards made by local graduates and home accessories from local artisan makers. As the business grows, the sustainability and ethical value of our products will grow with it.


The interior design industry is something that has sparked interested in me for a long time. The cottage that I live in has been a 20-year labour of love to create the perfect setting for my home. I live here with my partner and we wanted Magenta to be close by to create a great home/work/life balance. Most people are intrigued to find out that I have a pink kitchen at home, which I absolutely adore! I have on many occasions offered my design skill out to others looking to create impact in their home and this is something you can contact me about if you would like support on an interior design project or help creating colour and design boards.

Helping you to achieve your exact interior design style is what I adore and I know the importance of finding a home accessory that is just right to complete your room. If you can’t find the right item you are looking for in store or on our website, you can contact me to make use of the personal shopper service I offer. With this service I will personally help you to source the perfect item.

As an independent business I appreciate every purchase our customers make. I hope you come along for the journey and also follow us on Instagram to see our monthly colour stories.

Love Jeanine.